Denim guide

Guide

The Denim
Guide.

Everything you need to know about premium denim. Fits, washes, care, and styling.

Understanding Denim Fits

Slim Fit

A tapered leg that sits close through the thigh and knee. Modern and versatile. Our most popular fit for good reason.

Relaxed Straight

More room through the thigh with a straight leg from knee to hem. Comfortable with attitude.

Wide Leg

Statement silhouette. Full leg from thigh to hem. Fashion-forward with serious presence.

Cargo Jogger

Utility meets streetwear. Tapered fit with cargo pocket details. Urban functionality.

Denim Washes Explained

Raw / Dry Denim

Unwashed, untreated denim that develops unique wear patterns over time. For purists who want to create their own fade patterns.

Light Wash

Soft, faded look. Lighter blue tones that feel lived-in from day one. Casual and versatile.

Mid Blue

The classic. Medium blue wash that works with everything. The backbone of any denim collection.

Black / Dark

Dressed up or down. Dark indigo or black denim that bridges casual and smart. Clean and refined.

Denim Care Tips

Keep your denim looking fresh with these expert tips from our team.

Wash Less

Wash your denim every 4-6 wears. Cold water, inside out. Air dry when possible.

Skip the Dryer

Heat breaks down elastic fibers. Hang dry to maintain fit and preserve color.

Embrace Breaks

Fading and creasing are signs of well-worn denim. They're part of your personal story.

Need help finding the perfect fit?

Visit Store for Personal Fit Advice